Rob Coombs

Business Development Director, Arm & PSA Certified Founding Member

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As part of Arm’s Architecture and Technology team, Rob works across the ecosystem to establish the future of the PSA Certified program, our mission is to make hardware-based security available to all devices, protecting hundreds of billions of IoT gadgets that connect to cloud-based services.

Rob has over 25 years’ experience working in semiconductor Intellectual Property and silicon related industries.  At Arm, Rob ran mobile marketing 2005-2009, then helped to set up Linaro (an open source enablement company) in 2010 before joining Systems and Software Group, the IoT Device Group and most recently the Architecture and Technology Group. Rob is a board member of GlobalPlatform and PSA Certified Founding Member.

Rob holds an MEng in Microelectronics from Durham University and is based in the UK.

About Arm

Arm is at the centre of the electronics industry with over 20 Billion Arm powered chips shipped annually and has been working with its ecosystem on improving embedded security in an initiative called PSA Certified that has gained significant momentum and has helped the industry to ease the pain of building-in security.

The latest posts by Rob Coombs

  • Advice for OEMs Preparing for Security Regulation in Europe

    This blog covers two of the most prominent IoT security regulations emerging in Europe (CRA and RED), what they mean for you, and how you can prepare.

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  • Get Ready for Cybersecurity Laws with PSA Certified

    Every year PSA Certified refresh PSA Certified Level 1 to ensure we’re staying up-to-date with emerging threats and changing regulation, in this blog, we discuss our latest edits.

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  • Security for Smart Locks

    PSA Certified have been building up a small library of threat models that you can use as a starting point. The latest one explores security for smart locks.

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  • IoT Device Security: Simplifying the Journey for OEMs

    In this blog we explore how PSA Certified is simplifying the IoT security journey for device manufacturers, allowing them to leverage the security expertise from the value chain and easily implement and verify security best practice. We breakdown the four key stages and examine how PSA Certified supports you at every step.

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